The fact that many security systems will no longer communicate in an emergency if not upgraded to LTE is clearly a pretty big deal. And it’s certainly newsworthy. So this is an incredibly rare opportunity to get free publicity and position yourself as your area’s leading security authority.
So one of the first things you should do is send out a press release to the local media. Include all local magazines, newspapers, and news websites. Also be sure to contact local radio and television stations for possible interviews.
For maximum effect, set up a separate landing page on our website for the media.
This is a prime example of why it is so critically important to be a first-mover. Why? Because once the local media has been informed of this situation by an area security company, the potential for coverage for other companies will essentially disappear. The first company to make contact will become the media’s “go to” source not only for the 3G Sunset situation, but for future stories related to security, automation and other related topics.
