Of course, the first and most important step in your 3G Sunset program is to set up an effective way to communicate with your current clients. The objective is to help them understand why this transition is taking place, why they need to have their 3G radio updated to LTE and to schedule a convenient appointment to have this done.
This process involves setting up a landing page on your website, creating a short “explainer” video and then systematically driving your clients to that information through a combination of emails, an e-newsletter, social media posts, direct mail, text messages, phone calls and personal visits.
We will explore each of these areas in the following topic areas, including how to access, set up and implement ready-to-use content for each step.
