The Security Sales Elevator Pitch

It’s Thursday morning and you’re standing near the back of the line at the neighborhood Starbucks. You strike up a conversation with the person standing behind you, who asks, “So what do you do?” There are only three people in front of you and the clock’s ticking. What do you say? If you aren’t ready with a smooth, interesting […]

The Art of (Security Sales) War

I just finished a phone meeting with another small and relatively new security dealer struggling with business development and trying to stay afloat. He’s tried all kinds of traditional advertising routes: print ads, direct mail, Adwords, door-to-door canvassing. Relatively expensive ventures with very little to show in return. And when he does get a lead […]