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SST is an outstanding resource that has been badly needed for a very long time.  We are excited to partner with SST on the Securing Success program to further assist dealers, integrators, manufacturers and service providers in reaching their goals. I encourage every sales and marketing professional in the security industry to join, learn and contribute.

Scott Goldfine, Editor-in-Chief & Associate Publisher
Security Sales & Integration
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_column_text]Thank you for your interest in learning more about the new Securing Success program.

This program is designed to provide a number of critical advantages and benefits for security equipment manufacturers, service providers, dealers and integrators. These benefits are centered on highly-focused online business development and sales training programs designed to significantly boost bottom-line sales results.

How It Works

See the video on this page for additional details.

Program Benefits for Manufacturers & Service Providers

Program Benefits for Dealers and Integrators

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Benefits of Online Sales Training

[/TS_VCSC_Advanced_Textblock][vc_empty_space][TS_VCSC_Advanced_Textblock background_type=”color” background_color=”rgba(10,63,0,0.73)” styling_color=”rgba(255,255,255,0.73)” styling_style=”italic” styling_size=”18″ styling_padding=”padding-top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px;” restrictions=”Visibility: Everybody / Tag Conditions: No” styling_border=”border-style:solid;border-top-style:solid;border-right-style:solid;border-bottom-style:solid;border-left-style:solid;|border-width:1px;border-radius:0px;border-top-width:0px;border-top-left-radius:0px;border-right-width:0px;border-top-right-radius:0px;border-bottom-width:0px;border-bottom-right-radius:0px;border-left-width:0px;border-bottom-left-radius:0px;|border-color:#cccccc;border-top-color:#cccccc;border-right-color:#cccccc;border-bottom-color:#cccccc;border-left-color:#cccccc;” conditionals=”eyJ2aWV3ZXJzdGF0dXMiOiJldmVyeWJvZHkiLCJyZXN0cmljdGlvbiI6Im5vbmUiLCJ1c2Vycm9sZXMiOiIiLCJ1c2Vyc2NvcGUiOiJhbnkiLCJ1c2VyY2FwcyI6IiIsIm90aGVyc2NvcGUiOiJhbnkiLCJvdGhlcnRhZ3MiOiIiLCJkZXZpY2V0eXBlcyI6IiJ9″]Sales teams who completed online training delivered 23.2 percent more pipeline than similar teams who received live classroom training.

Can Online Sales Training Work Better Than the Classroom?

[/TS_VCSC_Advanced_Textblock][vc_empty_space][TS_VCSC_Advanced_Textblock background_type=”color” background_color=”rgba(10,63,0,0.73)” styling_color=”rgba(255,255,255,0.73)” styling_style=”italic” styling_size=”18″ styling_padding=”padding-top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px;” restrictions=”Visibility: Everybody / Tag Conditions: No” styling_border=”border-style:solid;border-top-style:solid;border-right-style:solid;border-bottom-style:solid;border-left-style:solid;|border-width:1px;border-radius:0px;border-top-width:0px;border-top-left-radius:0px;border-right-width:0px;border-top-right-radius:0px;border-bottom-width:0px;border-bottom-right-radius:0px;border-left-width:0px;border-bottom-left-radius:0px;|border-color:#cccccc;border-top-color:#cccccc;border-right-color:#cccccc;border-bottom-color:#cccccc;border-left-color:#cccccc;” conditionals=”eyJ2aWV3ZXJzdGF0dXMiOiJldmVyeWJvZHkiLCJyZXN0cmljdGlvbiI6Im5vbmUiLCJ1c2Vycm9sZXMiOiIiLCJ1c2Vyc2NvcGUiOiJhbnkiLCJ1c2VyY2FwcyI6IiIsIm90aGVyc2NvcGUiOiJhbnkiLCJvdGhlcnRhZ3MiOiIiLCJkZXZpY2V0eXBlcyI6IiJ9″]Online sales training is valuable because it can be engaged in at any time or place via mobile device, increasing the likelihood of employees regularly participating and learning new sales techniques. The result is often better sales and a healthier bottom line.

3 Statistics that Prove the Business Value of Online Sales Training

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[/vc_column][vc_column width=”1/2″][cq_vc_videocover videoimage=”17955″ icon_fontawesome=”fas fa-play-circle” iconshape=”roundlarge” videolink=”https://vimeo.com/393182184″][vc_empty_space][vc_round_chart type=”doughnut” style=”modern” stroke_width=”2″ tooltips=”” values=”%5B%7B%22title%22%3A%22Final%20Authority%22%2C%22value%22%3A%2243%22%2C%22color%22%3A%22green%22%7D%2C%7B%22title%22%3A%22Authority%20to%20Specify%22%2C%22value%22%3A%2220%22%2C%22color%22%3A%22violet%22%7D%2C%7B%22title%22%3A%22Authority%20to%20Recommend%22%2C%22value%22%3A%2225%22%2C%22color%22%3A%22sky%22%7D%2C%7B%22title%22%3A%22No%20Authority%22%2C%22value%22%3A%2212%22%2C%22color%22%3A%22chino%22%7D%5D” animation=”easeOutSine” title=”88% of SS&I Readers Are Highly Involved In Dealer/Integrator Purchase Decisions”][vc_empty_space][vc_column_text]Securing Success 2020 Topic Calendar[/vc_column_text][vc_column_text]
ISSUETOPICDEADLINE
May, 2020High-Definition VideoApril 1, 2020
June, 2020Home Automation SystemsMay 1, 2020
July, 2020Managed/Hosted Access ControlJune 1, 2020
August, 2020Third-Party Central StationsJuly 1, 2020
September, 2020Outdoor Perimeter ProtectionAugust 1, 2020
October, 2020Video VerificationSeptember 1, 2020
November, 2020Residential IoTOctober 1, 2020
December, 2020Innovations in Video Surveillance and Access ControlNovember 1, 2020
[/vc_column_text][vc_empty_space][vc_column_text]Frequently Asked Questions[/vc_column_text][vc_toggle title=”How many purchase decision makers does this program reach?”]SS&I’s digital edition reaches 18,031 security industry professionals. Of those, 88% (15,867) have an integral role in purchase decisions and 43% (7,753) have final purchase authority.[/vc_toggle][vc_toggle title=”Do registrants need to pay for these courses?”]No. All courses on SST are free.[/vc_toggle][vc_toggle title=”What is the cost of this program?”]There is a one-time development fee of $3,900. After that, there is an ongoing monthly fee of $600.[/vc_toggle][vc_toggle title=”How many leads can we expect per month and at what CPL?”]SS&I reaches 18,031 subscribers each month through its digital edition, with an open rate of 17%, yielding 3,060 impressions. We project a click-through rate for these courses of 10%, which would result in approximately 300 registrations.

$3,900 development cost/300 registrations = $13 CPL

On an ongoing basis, the course will be available to a growing number of thousands of SST members as well as new registrants for other courses promoted through the monthly Securing Success article. We project a minimum of 50 new course registrants each month, yielding an ongoing CPL of $12.

$600 monthly fee/50 registrations = $12 CPL[/vc_toggle][vc_toggle title=”How else will this program provide a positive ROI?”]While the cost-per-lead is very attractive, ROI is really driven by the increase in sales you can expect from dealers and integrators much better trained and equipped to promote and sell your products and services. 

For example, a very conservative estimate is that a dealer or integrator going through this program will see an increase of at least ten percent in sales volume. So it’s safe to say that even just a single dealer increasing sales by 10 percent will more than pay for this program.[/vc_toggle][vc_toggle title=”How else will dealers and integrators be made aware of these courses?”]The course will be directly promoted to thousands of currently registered SST members. Sources of new registrants includes major dealer programs such as Alarm.com and Resideo, who have partnered with us to provide training content and are pushing their thousands of dealers and integrators into the program. SST and its courses are also being promoted by partner security industry manufacturers and service providers. There will be additional publicity for this program through SS&I.[/vc_toggle][vc_toggle title=”How will we access course lead registrations?”]You will be provided with a downloadable CSV list with registrant information on a weekly basis. The list will include registrant name, title, company name, phone number, email address and course registration date.[/vc_toggle][vc_toggle title=”What type of course content can we provide?”]What you provide through your proprietary module in terms of lessons and resources is completely up to you. You may also provide links to resources on your own website if you prefer to only grant dealers and integrators access on your own platform. We will work with you to develop content and delivery that best fits your needs and objectives. [/vc_toggle][vc_toggle title=”Can we use course content developed with SST on our own?”]Yes. You are free (and encouraged) to use any course content in your own business development and sales efforts independent of the SST platform.[/vc_toggle][vc_toggle title=”Can you give an example of marketing and sales tools you provide for dealers and integrators?”]In addition to training, the focus of SST is to provide the actual tools and support needed to put ideas into action.

For example, we know that dealers and integrators should be using an e-newsletter (among other methods) to let their clients know about the benefits of new technologies. Yet very few have one in place or, if they do, use it effectively for this purpose.

As part of this program, we can set up an e-newsletter program for a dealer/integrator and include content focused on the technology and products featured in the course. 

We can also help them create and implement a variety of other business development tools, including blog posts, videos, social media marketing and much more.

As a program participant, you will have direct input into the development of these marketing and sales support tools.[/vc_toggle][vc_toggle title=”Do we need to commit to the monthly program?”]No. You can opt out of the program at any time.[/vc_toggle][vc_toggle title=”Can you help us develop our own proprietary eLearning platform?”]Yes. You can get more information on our eLearning development services here[/vc_toggle][vc_separator][vc_column_text]For more details about this program, contact us using the form below to schedule an individual conversation.[/vc_column_text][vc_column_text]

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