Your Blog: A Crucial Part of Your Communications Platform

If there’s any type of company that should be blogging like crazy, it’s a security company. Why? Because you have so many options for great content that people actually want to hear about!

From the crime situation in your area to the latest and greatest in home and business automation technology, you have an unlimited supply of interesting topics to choose from that will drive a load of quality leads right to your door.

Yet relatively few security companies have a blog at all. And the vast majority of those that do aren’t using it to nearly full effect.

As usual, that spells major opportunity for those companies that do blogging right. That’s what this lesson is all about, and why it’s right here at the very beginning of our business development program. It’s a fundamental and critically component of your website communications platform that we will use in a wide variety of ways to create steady streams of new business opportunities.

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