SSM3 | Overview & Goals Copy


Focus, Focus, Focus

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_column_text]Are you starting to hear that word in your sleep? Great! Because learning to focus your efforts, as I’ve been drumming on about incessantly, is arguably the single most important thing you can do to successfully reach your goals.

When I talk with other security industry sales and marketing support professionals, there is one very common theme. “If we could just get our dealers to focus on implementing what we’re teaching them, they would be golden. But most of them are just too distracted with day-to-day firefighting to make any progress.” Many of my own clients readily admit to that major obstacle themselves.

Sound familiar? Hit home? Then you’re in exactly the right place. This program is designed to help you change that situation if it’s the one you’re currently in.

A big reason that many of us have such a difficult time focusing is that there are just too many seemingly moving targets. We want to go after everything, with everything, all the time. Well, that just ain’t possible, is it?

As we covered in Module 2, you have to learn to take a step back and zero in on what’s really important. And one big area of focus is your target markets.

As we’ll cover in increasing depth, one of the keys to successful business development and sales is to position yourself as a specialist with very specific, high-value targets. When you start to do that, your vision becomes crystallized and you – that’s right – get far more focused and effective. (You’ll also discover that your stress level goes down.)

So that’s the primary objective of this module. To begin the process of zeroing in on your targets to achieve crystal clear focus and direction. Sound good? Then let’s go!

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