Business Development 1 | Overview & Goals


If You Don’t Know Where You’re Going, Any Road Will Get You There

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”16676″ img_size=”full” alignment=”center” style=”vc_box_shadow_3d”][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_column_text]No doubt you’ve heard this phrase before: “The longest journey begins with a single step.” Of course, that’s very true. But what else is true is that you should do a few things before you take that first step:

  1. Have a very good idea why you want to go in a particular direction and arrive at a particular destination.
  2. Check to see if you have what you need to arrive at your destination.
  3. Determine if there are any obstacles in your way.
  4. Figure out the fastest and most effective route.

Would you agree that if you want to get to, say, Miami from Los Angeles, the best approach isn’t to just start driving in a random direction down the nearest highway and hope for the best? You’d might make it to Miami some day. But not anytime soon and only after a great deal of frustration and expense.

Well, of course it’s just as ridiculous to run a company or sales career that way. With some relatively vague idea about where you want to go, driving down whatever road looks interesting that particular day, and never checking to see if you have enough gas in the car.

So that’s why we start right here. Again, if you want to get to your desired destination you need to:

  1. Fully understand where it is you want to go (and why)
  2. Figure out the best route
  3. Make sure you’re well prepared and equipped for the road (and if not, what you need)

Make sense? Then let’s get ourselves ready for the journey ahead!




NOTE: If you’d like me to personally develop a business development plan for your company, get in touch using the form below.[/vc_column_text][vc_separator][vc_column_text]

Business Development Plan Consultation

Interested in having a comprehensive business development plan created for your company? Get in touch for a consultation.

Are you an SST member? *

[/vc_column_text][/vc_column][vc_column width=”1/2″][cq_vc_videocover videoimage=”16682″ icon_fontawesome=”fas fa-play-circle” videolink=”″][vc_empty_space][vc_single_image image=”16677″ img_size=”full” alignment=”center” style=”vc_box_shadow_3d”][/vc_column][/vc_row]