In addition to the many opportunities created by upgrading your own clients, a potentially larger opportunity lies in marketing to your competitors’ customers. Why? Unfortunately (or fortunately, for you), far too many security companies are not being proactive regarding this transition. This means that they are in need of you, as the community’s leading trusted security advisor, to come to the rescue.
Of course, when you take this “We’re here to help” approach, you will shine like a guiding light compared to their current security company, who isn’t taking proper care of them. Of course, this will establish a relationship foothold for you and pave the way to conversions.
In this lesson, we’ll step you through how to do exactly that and give you all the resources you need to make it happen.