Why and How to Create Your Own Personal Brand

As Jack Welch, the famous former CEO of General Electric said, “If you don’t have a competitive advantage, don’t compete.”

While we all recognize the need to stand out from the competition in order to be successful, most of us go about it the wrong way. We too often fail to understand that while products and price are certainly important, they are not where you should try to build a competitive advantage. 

Instead, a strong competitive advantage in the security field is built by creating a powerful personal brand. Why? Because people buy from people they know, like and trust. And in no other industry is that more important than the security field.

In this episode, Eric Hattey with Brinks Home Security (aka, The Bearded Tech Exec) shares some powerful ideas you can start using right now to create and build your own personal brand and, in the process, open up an amazing new world of opportunities.

• Why focusing on product and price is a losing strategy
• How creating a personal brand will give you a powerful competitive advantage
• Key factors to focus on when building your personal brand
• How to effectively blend your business and personal brand
• How to leverage various social media platforms to showcase your personal brand
• How a personal branding strategy will attract the right people
• Why personal branding is the very best approach for security sales reps