You’ve experienced it yourself. You go to a live sales training seminar or webinar. You get trained on a few marketing/sales ideas or a product or service. Maybe you’re charged up about it right after, but how long does that last? How long did it take for the first “fire” back at the office to push it completely out of your mind?
Even if you do remember (not likely), do you know how to convert that information into action? Does your sales and marketing team (those that could make it, anyway) know how to put it into action to improve results? Do you have the tools and resources needed to make it happen?
You know what I’m saying. Sales trainers themselves, when they’re being completely open and honest, will tell you that one-shot “rah-rah” sessions alone really aren’t worth all that much when the dust clears.
So if that’s how you’re currently training your dealers to sell and market your stuff (if you’re training them at all), this is very likely the situation you’re in. Having been on both the manufacturing and central station side of things in my career that’s exactly the boat I was in, so I can completely relate. (And things have gotten exponentially more competitive since then.)
One-shot “rah-rah” sessions alone really aren’t worth all that much when the dust clears.
Making matters worse, with all of the competing security products and services out there, how do you cut through the noise and get dealers and their sales teams to focus enough time on you?
Well, what if your dealers and their sales teams had:
- an always accessible and highly engaging eLearning platform that trained them to effectively market and sell your products and services?
- a full suite of “go-to-market” business development and sales tools they could immediately use to crank up lead volume?
- a “plan of action” that got them focused on your products and services as a key part of their day-to-day activity?
- regular and systematic engagement and reinforcement?
Would that help? Of course it would. So unless you already have that in place and are thrilled with the results, read on because…
We can develop a comprehensive sales and marketing program for your products and services that includes:
Your Own eLearning Course that covers:
- why dealers should want to focus on your products and services
- how your products and services will create new growth opportunities
- who the primary target audiences are and how to effectively engage and communicate with them
- how to set up a systematic sales funnel that consistently creates new sales opportunities for your products and services
- how to effectively present your products and services to prospects and current customers
You will be able to track who has enrolled in your course, monitor their progress and get direct feedback and questions from dealers, integrators and their sales teams.
In addition to being made available to thousands of members looking for this type of information on SST (or only members you select), we can also set up your course (or courses) on your own proprietary e-learning platform.
From Training to Action
Knowledge is only power when it’s turned into action. And that’s where our program really shines.
Because we’re solely focused on the security industry, we provide a complete business development and sales implementation program that doesn’t stop with training.
After your dealers and their sales teams are trained, we can equip them with a complete, ready-to-go suite of business development tools that includes web pages, videos, social media marketing campaigns, blog posts, SEO and PPC, sales collaterals and much more. All laser-focused on your products and services. We can even help them plan, implement and track their campaigns.
Given everything that’s competing for their time, your dealers need and want “plug-and-play” programs that work right now and produce real-world results. Provide that for them, and you’re way ahead in the game. Don’t, and you will find yourself increasingly behind in this increasingly online world.
Want to give your dealers the support they need and yourself a real competitive edge in an increasingly noisy and crowded security products and services marketplace? Then get in touch to talk about your situation and how we can help get you where you want to go.
Sounds interesting! Please contact me to discuss how we can implement an e-learning sales training program.