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  • Why the right mindset is so important to security sales success.
  • Why the security industry is such a great choice for sales professionals.
  • Why you should feel proud about your role as a security sales consultant and how your feelings towards your profession influence your results.
  • How clients see the most successful salespeople.
  • How the way you sell can become your most powerful competitive weapon.
  • Why you should not be selling alarm systems.
  • How to create an image that makes customers want to do business with you.
  • Why “the close” is not the most important part of the security sales process.
  • How to avoid “negative return sales calls.”
  • What you need to do before you have any chance of making a sale.
  • The winning characteristics of top security sales consultants.
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