SST: The Security Industry's One-Stop Hub for Professional Growth and Success

The mission of SST is simple and straightforward. To be the Security Industry’s central hub for sales, business development and marketing training and support. In short, if it has anything to do with helping organizations and professionals in the security industry reach their sales goals, it can be found right here – or soon will be.

We accomplish this mission by:

  1. Developing original content in the areas of security sales, marketing and business development training
  2. Creating the tools, processes and support systems needed to put knowledge into action and results
  3. Partnering with other subject-matter experts and leading, innovative security industry organizations 
  4. Providing a delivery platform that is always accessible, continually updated, highly effective and very affordable

These days, professionals (especially younger ones) are increasingly averse to attending once-in-a-while training sessions that sap their time, may not be focused on their specific situation and needs and might not fit conveniently into their schedule. What they want and need is training that is laser-focused on helping them achieve their goals that they can access any time, anywhere, on any device.

But SST goes far beyond just training. We don’t just provide information on what to do and leave it to our members to figure out on their own how to put that information to work. After all, knowledge is only power if it is put into action. That’s why a key part of our mission is to provide the tools and hands-on guidance and support needed to help get our members where they want to go.

Our programs are based on real-world experience that has been proven to work in the only place it really counts. Out in the field, making it rain. What you see here now is only the beginning. SST will continue to expand and develop programs to open up new and ever-greater opportunities for our members.

We invite you to join us in this exciting initiative, either as a member or partner… or both!


In the world of sales, success is anything but random. In fact, studies show that 80% of sales are made by only 8% of sales professionals. This shows that when it comes to selling, the approach that one takes might just be the most important factor. Unfortunately, It also shows that most salespeople just don’t how to improve their sales technique.
Studies indicate that participants in traditional curriculum-based training forget more than 80 percent of the information they were taught within 90 days.

About Greg Rankin

Greg joined the security industry in 1987 as the VP of sales and marketing for Westec Security in Southern California. Over that time he has held executive-level marketing and sales positions in organizations engaged in virtually every facet of the industry, including regional and national security companies, dealer programs, manufacturing, distribution and central station monitoring.

He launched Security Marketing Resource in 1991, and since then has helped hundreds of security companies and thousands of sales professionals maximize results and profitability. He has led seminars at many industry events, including state alarm association meetings and the International Security Conference and has contributed to and written articles for several industry trade publications, including Security Distributing & Marketing, Security Sales & Integration and Security InfoWatch.

Greg’s work has been recognized with numerous security industry awards, including nine Securing America Awards (two for best dealer marketing support program) and two SAMMY’s. He is the author of Security Sales Mastery and Marketing Magic for Residential Security Dealers and the founder of Security Sales Training, the sales, marketing and business support portal for the security industry.

Greg is a member of the faculty at the University of Phoenix, teaching undergraduate and graduate-level courses in sales management, marketing, business strategy, public relations and professional development. He holds a Bachelor’s degree in Marketing and an MBA from the California State University.