The mission of SST is simple and straightforward. To be the Security Industry’s central hub for sales, business development and marketing training and support. In short, if it has anything to do with helping organizations and professionals in the security industry reach their sales goals, it can be found right here – or soon will be.

We accomplish this mission by:

  1. Developing original content in the areas of security sales, marketing and business development training
  2. Creating the tools, processes and support systems needed to put knowledge into action and results
  3. Partnering with other subject-matter experts and leading, innovative security industry organizations 
  4. Providing a delivery platform that is always accessible, continually updated, highly effective and very affordable (most content is free)

These days, professionals (especially younger ones) are increasingly averse to attending once-in-a-while training sessions that sap their time, may not be focused on their specific situation and needs and might not fit conveniently into their schedule. What they want and need is training that is laser-focused on helping them achieve their goals that they can access any time, anywhere, on any device.

But SST goes far beyond just training. We don’t just provide information on what to do and leave it to our members to figure out on their own how to put that information to work. After all, knowledge is only power if it is put into action. That’s why a key part of our mission is to provide the tools and hands-on guidance and support needed to help get our members where they want to go.

Our programs are based on real-world experience that has been proven to work in the only place it really counts. Out in the field, making it rain. What you see here now is only the beginning. SST will continue to expand and develop programs to open up new and ever-greater opportunities for our members.

I and the SST partners already on board invite you to join us in this exciting initiative, either as a member or partner… or both!

In the world of sales, success is anything but random. In fact, studies show that 80% of sales are made by only 8% of sales professionals. This shows that when it comes to selling, the approach that one takes might just be the most important factor. Unfortunately, It also shows that most salespeople just don’t how to improve their sales technique.

Top Executives Share Important Sales Skills

A lack of sales training and tactics is killing the industry.

Matt Vincent, AAA Systems, Bowling Green, KY

About Greg Rankin

Greg joined the security industry in 1987 as the VP of sales and marketing for Westec Security in Southern California. Over that time he has held executive-level marketing and sales positions in organizations engaged in virtually every facet of the industry, including regional and national security companies, dealer programs, manufacturing, distribution and central station monitoring.

He launched Security Marketing Resource in 1991, and since then has helped hundreds of security companies and thousands of sales professionals maximize results and profitability. He has led seminars at many industry events, including state alarm association meetings and the International Security Conference and has contributed to and written articles for several industry trade publications, including Security Distributing & Marketing, Security Sales & Integration and Security InfoWatch.

Greg’s work has been recognized with numerous security industry awards, including nine Securing America Awards (two for best dealer marketing support program) and two SAMMY’s. He is the author of Security Sales Mastery and Marketing Magic for Residential Security Dealers and the founder of Security Sales Training, the sales, marketing and business support portal for the security industry.

Greg is a member of the faculty at the University of Phoenix, teaching undergraduate and graduate-level courses in sales management, marketing, business strategy, public relations and professional development. He holds a Bachelor’s degree in Marketing and an MBA from the California State University.

I read Security Sales Mastery cover-to-cover over the weekend and then ordered copies for my entire sales staff. Excellent ideas and tools to improve the sales process and maximize results.

Craig O’Neil
HomeBridge Security

I am very impressed with the program. There are many new ideas we are looking forward to implementing. Exactly what I was hoping for and what we needed. You far exceeded my expectations.

Tony Huffstutter
Avery Security

You're so good at this, Greg! The training modules are super clean and professional. You’re doing such amazing work! Thank you for making a positive difference in our world!

Jen Tagle

I cannot tell you how impressed I am with Security Sales Mastery. I have way too many things to do than I have time for these days and I certainly didn’t plan on reading your book from cover to cover as soon as I got it. The problem was that once I started reading it, I simply couldn’t stop! You have validated everything that has ever worked for me and pointed out many things that I should have been doing to become even more successful. I wish I had found this resource years ago and want my current sales people to begin using it immediately.

Bill Murray
Evergreen Security

If you're in sales – and we're all in sales – you have to invest in yourself! You owe it to your coworkers, your employees, your family, and yourself!!

Greg Rankin's Security Sales Mastery is an INCREDIBLE resource that lives up to its name. He provides a simple, no-nonsense, step-by-step guide to developing new business that all sales reps, sales managers, and business owners in the security industry should take to heart.

Anyone in the security business who wants to maximize their ability to sell, or maximize the ability of others to sell, should go through this program.

Those who know me, know that I've made it my mission to help independent security dealers win! So stop what you're doing (unless you're selling a security system) and take the time to learn AND apply what Security Sales Mastery has to offer! If you don't, you're shortchanging yourself and the folks who rely on you to win business. It's that simple.

I'll say it again, STOP, LEARN, and APPLY Security Sales Mastery today! You won't regret it.

Jake Voll
SS&Si Dealer Network

Greg has been nothing short of a blessing for our company. The advice he has to offer from his experiences has helped, and continues to help our company grow and progress. His book "Security Sales Mastery" was our first experience of Greg's vast insight into our field. Since then he's helped navigate us through obstacles of all sorts in our never ending quest for security dominance. My sales staff and I think hist training is fantastic! We’ve been applying his tactics and it’s been working great!

Cliff Wright
Home Security & Sound

I've been through many sales training programs, and in my opinion SST is hands-down the best sales training resource in the security industry.

Scott Gordon
ASG Security

Greg did a wonderful job walking us through the process and quickly exceeded our expectations. I will definitely be using him for future projects.

Jeff Naumow
Pointman Security

I felt as though I had hit a wall. Thanks to your training I am feeling more confident than ever. I have already closed a major deal using the strategy in this program.

Tom Willett
Safeco Security

I've been an admirer of Greg's for years. He's helped me over the years and does a fantastic job for his clients.

Dean Belisle

I have been in sales and sales management for over twenty years. I have yet to find a program as comprehensive and effective as yours at increasing business. In the first month we implemented your program we enjoyed our highest sales dollar month in 15 months. We are now on target to achieve our aggressive sales goals, and I attribute a great deal of our success to your knowledge, programs and commitment to results.

Dan Foxx
All Guard Systems

I first met Greg when he was the head of the marketing department of a small SaaS business. We immediately hit it off because he's a likable guy and we have a similar philosophy of business. He's my "go to" guy when it comes to sales and marketing. He has always given me great advice when I talk to him about ideas and strategies. I have the highest respect and admiration for him as a sales & marketing pro and as a person.

Building a successful business is a team endeavor, and Greg is someone you definitely want on your team. He has vast experience in the marketing world and generously shares his knowledge with others. He thinks out of the box, offers great suggestions based on the results you're looking for, and is easy to work with. Greg has my highest recommendation. He's on my team and he should be on yours.

Brian Silverthorn
Success Systems

Your training has been very inspiring and given us a chance to reset our strategy on sales. Even our guys who have been around a long time and gotten a little set in their ways have learned a lot and it has really increased sales. We appreciate your work and the positive effect it’s having on our business.

Ed Ocean
Alarm Security Protection

Anybody who takes the time to study, adapt and apply the principles you’ve outlined is going to find themselves among the top 5% of successful people selling security systems. Of equal importance, it’s a great resource for sales managers to use in sales training. Everyone in sales in the security industry should get access to your sales training and tools.

Ron Davis
Davis Marketing Group and "The Big Idea" with Ron Davis (Security Sales Magazine)

Our dealers gave great reviews on your security sales seminar. Our attendees tell us they used what they learned to increase sales, and we have the success stories to prove it!

Ron Lenz

What a privilege to work with Greg!! He has done a great job on our website as well as providing us with helpful, creative marketing ideas. Greg is an expert in his field and was willing to work with us at a very fair cost. Contact him... you won't be disappointed!!

Beth Croteau
Retail Security Gates

I have checked out Greg's sales training program and it is "top-notch". Greg has set up various sales training programs that will work with commercial sales as well as residential. I am recommending SST at all my speaking engagements. His training modules are down to earth, grass roots techniques that will work for you and your team.

Russ Ackerman
Proven Sales Strategies

I learned a lot of techniques that can be applied to my security business. You also got me interested in other opportunities I hadn't considered before.

Brett Beatty
Signal 88 Security

I have known and worked with Greg for many years, ever since he helped lead our growth surge at Westec Security. If you need help with your sales and marketing program, you should definitely put him on your team.

L. Earle Graham
Covenant Security Consulting

Exactly what I’ve been looking for. I’m very excited to have all of these new ideas and tools.

Kelly Washburn
iTech Secure

Covers everything in security sales: how to close a deal, negotiate, security sales marketing. I really wish I would have found it earlier.

Amaro Tagarro
Chillida Sistemas de Seguridad

Greg is one of those "one-in-a-million" type of guys. You can trust what he says, it works, and he holds much pride in the service that he provides. Greg makes you a priority. His approach is detailed and caring. It's rare that you find someone who stands by good ethics. I highly recommend Greg.

Jimmy Nay
Control Freaks

Really good! Many systems for lead generation.

Raul Mendiondo
Secure Smart LLC

Greg is my "go to guy" when it comes to anything related to security marketing and sales. He has played a key role in helping us become the leading independent security dealer in the lowcountry of South Carolina.

Bob All
Custom Security

You guys did an incredible job. We love what you’ve done and excited to see it all come together so fast. The team at SST was a Godsend, no doubt.

Michael Bradshaw
Maximum Security Solutions

What a great resource! Has really been a shot-in-the-arm for our business.

Ken Murray
American Alert Security

I’m totally on board with the message in Security Sales Mastery. Our sales guys are starting to catch fire with your ideas and concepts. It’s become my sales Bible.

Ed Michel
Valley Alarm

Your program is like pulling the critical log off a logjam. I now have so many ideas that the whole thing flows, and we have already started increasing our sales.

Garrett Auld
Hue & Cry Security

Outstanding! Very practical resources for security sales professionals.

Jeff Brummett
American Sentry Guard

More good information in one video than in half the books out there. Serious! Keep up the good work!

Gary Franklin
Centric Security (UK)

Awesome! Updated for the 21st Century. It really takes the guesswork out of security sales and marketing.

Dan Boyd
Boyd & Associates

The videocast roundtable moderated by Greg Rankin of Security Sales Training was well organized and delivered a wealth of valuable actions that security salespeople can immediately employ on their journey to success. Greg had the right questions and the participants responded with answers derived from their personal experiences as successful salespeople and trainers. This was my first videocast roundtable with Greg Rankin and I am looking forward to many more with him. Well done and really presented beautifully. Should be very informative to any salesperson or management personnel.

Harvey Eisenstadt
Sales Consultant, Trainer, Speaker, Mentor, Author

Really useful. I’m using your training as the basis for building a stronger marketing system.

Brian Clough
Auckland Security Cameras Ltd

Security Sales Training is a priceless resource for anyone serious about stimulating their success in security sales and marketing. The transformative wisdom delivered by some of the security industry's most successful practitioners is an invaluable resource strategically designed to deliver lasting results for anyone, whether you have twenty-minutes or twenty-years of sales experience. The distinguished panel discussions and educational modules go far over and above traditional curriculum to deliver out-of-the-box solutions to many of our industry's toughest challenges. I give Greg Rankin and Security Sales Training two thumbs up!

Bob Harris
Attrition Busters

SST is an outstanding resource that has been badly needed for a very long time.  We are excited to partner with SST on the Securing Success program to further assist dealers, integrators, manufacturers and service providers in reaching their goals. I encourage every sales and marketing professional in the security industry to join, learn and contribute.

Scott Goldfine, Editor-in-Chief & Associate Publisher
Security Sales & Integration

Absolutely fantastic information. Much of what you advise I do already instinctively, but to have it all in one place and presented in an organized manner… I finally have direction!

Peter Mason
Mason Alarms & Electrical

The e-book was amazing, as were the principles and techniques Greg taught throughout.

Nicole Brown
Nicole Brown