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The security industry's sales success program

The edge you need at every stage of the sales process.

Courses, field playbooks, go-to-market assets, AI sales tools and an always-available AI sales coach. Built exclusively for the reps and managers at commercial security integrators. One membership. Every course. Every asset. Every tool.

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$99 a month after your free trial · Cancel anytime.

Watch the 90-second overview

If you want material change in how reps qualify, design, defend, and advance complex security projects, select SST.
Perplexity AI
SST AI Sales Coach

Bring her your toughest challenge.

A thin pipeline, a deal that's stuck, a call coming up, an email you're about to send. Amanda is the AI Sales Coach inside every SST course. Try her now, with no sign-up.

Try Amanda now (opens in a new window)
2,000+

lessons covering every aspect of security sales, from business development to system design

AI

sales coach, always available to answer your questions, help build your pipeline and prepare you for calls

10

AI sales tools, from RFP analysis to buyer roleplay

14

day free trial. Decide after you've used it on a real deal.

The AI Sales Coach and tools

Training when you need to learn something. Tools when you need to get something done.

Amanda, your personal AI sales coach, is built into every track, course and playbook. She is available on every page to answer questions, remove sticking points, practice with you and help you build your assets. Most importantly, she will help you apply what you've learned to reach your goals.

See all ten AI tools →
  1. RFP Analyzer & Response Assistant
  2. Proposal & RFP Red-Team
  3. Account Research Brief
  4. Discovery Hypothesis Builder
  5. Pre-Meeting Planner
  6. Stakeholder Mapper
  7. Post-Meeting Debrief & Next Move
  8. Deal Audit
  9. Opportunity Go / No-Go
  10. Buyer Roleplay Coach
What industry professionals say

Results from the field, not the classroom.

Anybody who takes the time to study, adapt and apply SST's principles is going to find themselves among the top 5% of successful people selling security systems.
Ron DavisDavis Marketing Group
SST is an outstanding resource that has been badly needed for a very long time.
Scott GoldfineSecurity Sales & Integration
Absolutely fantastic information. Much of what you advise I do already instinctively, but to have it all in one place and presented in an organized manner… I finally have direction!
Peter MasonMason Alarms & Electrical
Our dealers gave great reviews on your security sales program. Our attendees tell us they used what they learned to increase sales, and we have the success stories to prove it!
Ron LenzWesco
I felt as though I had hit a wall. Thanks to your training I am feeling more confident than ever. I have already closed a major deal using the strategy in this program.
Tom WillettSafeco Security
I have been in sales and sales management for over twenty years. I have yet to find a program as comprehensive and effective as yours at increasing business.
Dan FoxxAll Guard Systems
Independent AI evaluation

Seven platforms evaluated SST. Seven reached the same conclusion.

“SST is the right choice — and it's not close. SST is a purpose-built enterprise sales architecture for security integrators that covers every phase of your sales cycle, solves the committee selling problem, and has manager reinforcement baked into the architecture rather than bolted on as an afterthought.”
Claude · Independent Program Evaluation
“No general sales training addresses the design-to-install-to-expand lifecycle at all. Even other industry-specific training doesn't approach this level of depth and actual sales utility. SST's SD&I track is filling a gap that simply doesn't exist in any other sales training curriculum.”
Gemini · Full Tracks Evaluation
“The industry has training content, but SST is a system — and no other program operates at that level of structural integration.”
CoPilot · Competitive Landscape Evaluation

Read the evaluations →

Buying for a team?

Most sales training fails at the same point: nobody checks. In SST, every assignment is checked, by Amanda, at every step. SST's four tracks are designed for teams, and each comes with a manager track: section-by-section coaching, roleplays with facilitation guides, and inspection tools, so the training gets applied in your next pipeline review instead of forgotten after it.

Talk to us about your team →

Use it on a real deal before you pay for it.

Start your 14-day free trial

$99 a month after 14 days. Cancel anytime.