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The Security Industry’s Sales and Marketing Success Resource

SST is the Security Industry’s central hub for sales, business development and marketing training and support. If it has anything to do with helping organizations and professionals in the security industry reach their sales goals, it can be found right here. Get immediate access to the most up-to-date training and tools available and boost your success like never before.

The Security Industry’s Sales and Marketing Success Resource

SST is the Security Industry’s central hub for sales, business development and marketing training and support. If it has anything to do with helping organizations and professionals in the security industry reach their sales goals, it can be found right here. Get immediate access to the most up-to-date training and tools available and boost your success like never before.

Sample Courses

What SST Members, Partners and Industry Leaders Say
 
Brett Beatty
Signal 88 Security

A lot of ideas that can be applied to my security business to help us reach our goals.

Dean Belisle
Resideo

I’ve been an admirer of Greg’s for years. He’s helped me over the years and does a fantastic job for his clients.

L. Earle Graham
Covenant Security Consulting

If you need help with your security sales and marketing program, you should definitely put Greg on your team.

Jake Voll
SS&Si Dealer Network

A no-nonsense, step-by-step guide that all sales reps, sales managers, and business owners in the security industry should take to heart.

Garrett Auld
Hue & Cry Security

I now have so many ideas that the whole thing flows, and we have already started increasing our sales.

Russ Ackerman
Proven Sales Strategies

I have checked out Greg’s sales training program and it is “top-notch”.

Ron Lenz
WESCO

Our dealers gave great reviews. They used what they learned to increase sales, and we have the success stories to prove it!

Gary Franklin
Centric Security (UK)

More good information in one video than in half the books out there. Serious! Keep up the good work!

Ed Michel
Valley Alarm

Our sales guys have started to catch fire with your ideas and concepts.

Jen Tagle
Resideo

You’re so good at this, Greg! Thank you for making a positive difference in our world!

Scott Gordon
ASG Security

Hands-down the best sales training resource in the security industry.

Nicole Brown Alarm.com
Nicole Brown
Alarm.com

The e-book was amazing, as were the principles and techniques Greg taught throughout.

Bob All
Custom Security

Greg is my “go to guy” when it comes to anything related to security marketing and sales.

Craig O’Neil
HomeBridge Security

Excellent ideas and tools to improve the sales process and maximize results.

Scott Goldfine, Editor-in-Chief & Associate Publisher
Security Sales & Integration

SST is an outstanding resource that has been sorely needed for a very long time.

Tony Huffstutter
Avery Security

Very impressed. Exactly what I was hoping for and what we needed. Far exceeded my expectations.

Dan Boyd
Boyd & Associates

Awesome! It really takes the guesswork out of security sales and marketing.

Beth Croteau
Retail Security Gates

Greg is an expert in his field and has provided us with many creative marketing ideas!

Peter Mason
Mason Alarms & Electrical

Absolutely fantastic information. I finally have direction!

Ed Ocean
Alarm Security Protection

Very inspiring and it has really increased our sales. It’s having a very positive effect on our business.

Jeff Naumow
Pointman Security

Greg did a wonderful job walking us through the process and quickly exceeded our expectations.

Brian Clough
Auckland Security Cameras Ltd

Really useful. I’m using your training as the basis for building a stronger marketing system.

Raul Mendiondo
Secure Smart LLC

Really good! Many systems for lead generation.

Jimmy Nay
Control Freaks

Greg is one-in-a-million. You can trust what he says. It works.

Jeff Brummett
American Sentry Guard

Outstanding! Very practical resources for security sales professionals.

Amaro Tagarro
Chillida Sistemas de Seguridad

Covers everything: how to close a deal, negotiate, security sales and marketing. I wish I would have found it earlier.

Brian Silverthorn
Success Systems

Greg has vast experience in the marketing world and generously shares his knowledge with others.

Cliff Wright
Home Security & Sound

Your training is fantastic! We’ve been applying your tactics and it’s been working great!

Ken Murray
American Alert Security

What a great resource! Has really been a shot-in-the-arm for our business.

Tom Willett
Safeco Security

Thanks to your training I am feeling more confident than ever. I have already closed a major deal using this program.

Bob Harris
Attrition Busters

A priceless resource for anyone serious about stimulating their success in security sales and marketing.

Dan Foxx
All Guard Systems

I attribute a great deal of our success to your knowledge, programs and commitment to results.

Michael Bradshaw
Maximum Security Solutions

We love what you’ve done and excited to see it all come together so fast.

Ron Davis
Davis Marketing Group and “The Big Idea” with Ron Davis (Security Sales Magazine)

Everyone in sales in the security industry should get access to your sales training and tools.

Harvey Eisenstadt
Sales Consultant, Trainer, Speaker, Mentor, Author

A wealth of information that security salespeople can immediately employ on their journey to success.

Bill Murray
Evergreen Security

I wish I had found this resource years ago and want my sales people to begin using it immediately.

Kelly Washburn
iTech Secure

Exactly what I’ve been looking for. I’m very excited to have all of these new ideas and tools.

Take First

Security Sales Mastery

For many security salespeople, managers and business owners, trying to reach their sales goals is like putting together a 500-piece jigsaw puzzle. It’s a challenge figuring out how all the pieces fit together—and some pieces always seem to be missing!

Security Sales Mastery not only gives you all the pieces, it clearly explains how to put them together to boost sales like never before. It’s your personal guide to security sales success. You’ll learn the powerful techniques used by top security sales professionals. How they position themselves as the #1 security experts in their market areas, develop large and reliable streams of new business opportunities, bring in sales day-in and day-out, dominate their competition and earn huge incomes. That can be your situation in a very short time!

Need more high-quality security sales leads? Then Security Sales Mastery is the key you’ve been looking for. You’ll learn all about the market for security, where to find the best prospects, how to create a territory marketing plan, keep your sales pipeline continually full of high-quality sales appointments and keep prospects from even considering your competitors.

You’ll learn each crucial step in a winning security sales process, including pre-call preparation, building rapport, needs analysis, system design, negotiation and closing, post-call follow up and getting referrals. You’ll be armed with what to say, how to say it, and the tools and techniques you need to get your prospects to say “Yes!” on every sales call.

Sales Management Mastery: Leading Your Team to Success

A targeted online course designed specifically for sales managers operating in the dynamic electronic security sector. This course is tailored to enhance your leadership skills, sales strategies, and operational knowledge in managing sales teams effectively in this niche market.

As a participant, you will delve into the unique challenges and opportunities present in the electronic security industry. The course covers a broad spectrum of topics, including advanced sales tactics, team leadership, market analysis, customer relationship management, and innovative technology trends in electronic security. You will gain insights into effective team management, motivation techniques, setting realistic sales targets, and developing strategic plans to achieve business objectives.

Through a blend of expert-led presentations, case studies, interactive sessions, and real-world scenarios, you'll learn how to navigate complex sales processes, understand customer needs deeply, and lead your team to exceed sales goals while maintaining high customer satisfaction.

This course is ideal for current sales managers in the electronic security industry or those aspiring to step into managerial roles. It offers a perfect blend of strategic insights and practical tools needed to excel in sales management within this specialized sector. Join us to transform your leadership approach, drive your team's success, and achieve outstanding sales performance in the world of electronic security.

Free

Commercial Security Sales Mastery

A comprehensive online course designed for individuals aiming to excel in the sales of advanced security and fire protection solutions in commercial settings.

This specialized course equips you with the knowledge and skills necessary to understand the complex world of commercial security and fire systems. You will learn about the latest technologies in intrusion detection, surveillance, access control, and fire safety. Modules cover a range of essential topics, including technical aspects of security and fire systems, understanding client needs, crafting tailored solutions, effective sales strategies, and compliance with safety regulations and standards.

Throughout the course, you will engage in interactive lessons and hands-on exercises that will help you to understand the unique challenges and opportunities in this field. You will also learn how to communicate effectively with clients, understand their specific security concerns, and propose solutions that not only meet their needs but also adhere to industry standards and regulations.

Whether you are new to the field or looking to enhance your existing skills, this course offers valuable insights and practical knowledge to help you succeed in the commercial security and fire system market. Join us to embark on a journey to become a proficient and successful sales professional in this dynamic and ever-evolving industry.

Advanced Business Development for Security Professionals

An in-depth online course crafted for sales and marketing professionals looking to elevate their strategic approach in this competitive sector. This course is tailored to provide advanced techniques and insights for driving business growth and enhancing market presence in the field of electronic security.

In this comprehensive program, you'll explore cutting-edge methods for identifying market opportunities, developing strategic partnerships, and creating value propositions that resonate with customers in the electronic security domain. Key topics include market analysis, competitive positioning, innovation in security technology, digital marketing strategies, and customer engagement strategies.

Ideal for experienced sales and marketing professionals in the electronic security industry, this course offers a deep dive into advanced business development techniques. Whether you're looking to expand your company's market share, introduce new products, or build stronger customer relationships, this course provides the knowledge and tools necessary to achieve your goals and drive your organization's success. Join us to unlock new growth opportunities and take your business development skills to the next level in the electronic security industry.

Free

4S Security Sales Course

A comprehensive online course designed for individuals aiming to excel in the sales of advanced security and fire protection solutions in commercial settings.

This specialized course equips you with the knowledge and skills necessary to understand the complex world of commercial security and fire systems. You will learn about the latest technologies in intrusion detection, surveillance, access control, and fire safety. Modules cover a range of essential topics, including technical aspects of security and fire systems, understanding client needs, crafting tailored solutions, effective sales strategies, and compliance with safety regulations and standards.

Throughout the course, you will engage in interactive lessons and hands-on exercises that will help you to understand the unique challenges and opportunities in this field. You will also learn how to communicate effectively with clients, understand their specific security concerns, and propose solutions that not only meet their needs but also adhere to industry standards and regulations.

Whether you are new to the field or looking to enhance your existing skills, this course offers valuable insights and practical knowledge to help you succeed in the commercial security and fire system market. Join us to embark on a journey to become a proficient and successful sales professional in this dynamic and ever-evolving industry.

9-Time Award Winner

2-Time Award Winner

Step-by-Step Plans and Guidance

Learn how to succeed like never before through in-depth modular courses on security sales business development, marketing and sales processes, emerging technologies, sales and marketing management and more.

The Tools You Need to Take Action Now

Powerful, results-producing business development and sales tools. Including the in-depth training you need to use them to maximum effect. Worth thousands of dollars, included with your SST membership!

Live Coaching Sessions

Live, online workshops on security business development and sales processes to boost your results to ever higher levels of success. The coaching and support you need to reach your goals.

A Constant Stream of New Success Ideas

Hard-hitting, use-right-now ideas and concepts to develop more business opportunities, close more sales and create a competitive advantage. Including discussions with innovative business leaders and sales pros inside and outside the security industry.

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