Greg Rankin

Greg Rankin

Welcome to Security Sales Training!

Our mission at SST is to help our members reach the pinnacle of success and become the “go to” security experts and providers in their chosen target markets.

We can help you get noticed in this very competitive industry, establish strong relationships with your prospects and customers, and sell more effectively than ever before. Not only will you learn what to do, why to do it and when to do it, you’ll understand exactly how to do it. We even provide the tools you need to get the job done.

Your Personal Sales Coach and Marketing Team

Each week you will find new information, concepts, techniques, tools, classes, tutorials and actionable lessons that you can put to work right away to increase your new business opportunities, close more sales and build your security business. Ideas and tools that have been proven in the only place it really counts: out in the real world, making sales.

Check in on a regular basis to get inspired, focused and recharged. If you reach a stumbling block or have a question, just login and ask. You’ll also have access to the experience and expertise of our growing membership of security sales and marketing pros. Bottom line? You’ll have more fun, more career satisfaction and make more money than you ever thought possible.

I look forward to meeting you!


P.S. I am fully and completely committed to ensuring that SST provides you with tremendous benefit and value. If there is anything you’d like to see on the site to help me meet that commitment, I’d love to hear from you.

  • Thanks to Security Sales Mastery I am feeling more confident than ever. I finished reading it two days ago and have already closed a deal using the strategy in this book.–Tom Willett, Safeco Security

  • I’m totally on board with the message in Security Sales Mastery. Our sales guys are starting to catch fire with your ideas and concepts. It’s become my sales Bible.–Ed Michel, Valley Alarm

  • I read Security Sales Mastery in just two days and I very much enjoyed all the information it provided. Well done!–Michael Sumrall, Failsafe Security

  • I just wanted to let you know how much we’re enjoying your book. It’s been very inspiring and given us a chance to reset our strategy on sales. We appreciate your work and the positive effect it’s having on our business.–Ed Ocean, Alarm Security Protection Company

  • We are now on target to achieve our aggressive sales goals, and I attribute a great deal of our success to your knowledge, programs and commitment to results.–Dan Foxx, All-Guard Systems

  • I wish I had found this book years ago and want my current sales people to begin using it immediately. I also want to incorporate it into our company’s sales manual for all of our future sales people.–Bill Murray, Evergreen Security

  • Anybody who takes the time to study, adapt and apply the principles you’ve outlined in your book is going to find themselves among the top 5% of successful people selling security systems.–Ron Davis, Davis Marketing Group

  • Outstanding! Very practical resources for home security professionals. Thanks!–Jeff Brummett, Ovation Security

  • My sales staff and I read your book and thought it was fantastic! We’ve been applying your tactics such as the security audit and coming to an agreement while we’re there and it’s been working great.–Cliff Wright, Home Security and Sound

  • Hands-down the best security sales resource in the industry.–Scott Gordon, ASG Security

  • I read Security Sales Mastery cover-to-cover over the weekend and then ordered copies for my entire sales staff. Excellent ideas and tools to improve the sales process and maximize results.–Craig O'Neil, HomeBridge Security

  • Easy read, absolutely fantastic information. Much of what you advise I do already instinctively, but to have it all in one place and presented in an organized manner… I finally have direction!–Peter Mason, Mason Alarm & Electrical

  • Thank you very much Greg for writing this book. It covers everything in security sales. I really wish I would have found it earlier. I think everyone working in the security sales field should have a copy.–Amaro Tagarro, Chillida Sistemas de Seguridad

Frequently Asked Questions

Have another question? Use the form below and we’ll get right back to you!